The Power of Print
Newspaper audiences are powerful. They have large household incomes, are highly educated, and tend to be involved in their community.
Here’s more information about our readers:
- 93% of adults read their local newspaper in the past week. Compared to only 72% that listened to a radio station and 83% that watched local TV. Source: PULSE Survey Southeast 2018.
- 93% of newspaper readers read the classifieds.
- 67% of newspaper readers own their own home. Source: Nielsen Scarborough 2014, R1 Multi Market
- 78% of newspaper readers took action after reading an ad in a newspaper. More than half of that action involves purchasing, searching internet for business or visiting the site. Source NAA 2016 Advertising Plan Book.
- 74% of adults 18-34 took immediate action too having visited a website, searched the internet or purchased an item from a newspaper ad they saw. Source NAA 2016 Advertising Plan Book.
- Newspaper advertising is a leading medium for Planning to Shop and making purchasing decisions. 57% refer to newspaper with only 41% referring to TV and 22% radio. Source NAA 2016 Advertising Plan Book.
- 74% of those that read a newspaper in print or online in the past week have a household income of 100K+. Source NAA 2016 Advertising Plan Book.
- 72% of those that read a newspaper in print or online in the past week have a graduate level education. Source NAA 2016 Advertising Plan Book.